Google routinely releases updates for their products to improve user experience and functionality. Throughout 2017 they have rolled out a new Google Analytics homepage for desktop users which replicates a screen that was already available for mobile users.Read More »A new Google Analytics homepage
In a previous post I discussed the importance of marketers being specific about the information they wanted to access and that data analysts should present this information clearly. Google Data Studio is a new tool, launched in 2016 and still in beta-development, that enables this.Read More »Google Data Studio: accessible analytics
“[Data] has important stories to tell and only we can give them a voice.”
Data. Is. King.
Data is everywhere and, where the Internet is concerned, easily captured. Google Analytics (GA) is the most widely used web analytics service on the internet. Since its launch in November 2005 it has constantly evolved with more data elements being added all the time. The information this free tool provides is broken down into three broad categories:
- Audience – who is on your site
- Acquisition – how they got there
- Behaviour – what they did while there