I have been using Hotjar in both my freelance and Edinburgh Napier work for about a year. Hotjar is an analytics tool that shows how users interact with web and app content, using tools like heatmaps and recordings.
Hotjar has been available since 2014 and is very simple to use. It offers a wide range of pricing options (including free) depending on the numbers of user visits you want to track and the number of reports you want to run at one time. Continue reading “Hotjar: an essential addition to your analytics arsenal”
In a previous post I discussed the importance of marketers being specific about the information they wanted to access and that data analysts should present this information clearly. Google Data Studio is a new tool, launched in 2016 and still in beta-development, that enables this. Continue reading “Google Data Studio: accessible analytics”
“[Data] has important stories to tell and only we can give them a voice.”
Data. Is. King.
Data is everywhere and, where the Internet is concerned, easily captured. Google Analytics (GA) is the most widely used web analytics service on the internet. Since its launch in November 2005 it has constantly evolved with more data elements being added all the time. The information this free tool provides is broken down into three broad categories:
- Audience – who is on your site
- Acquisition – how they got there
- Behaviour – what they did while there
Continue reading “Three ways to keep your Data Analyst on side”