“[Data] has important stories to tell and only we can give them a voice.”
Data. Is. King.
Data is everywhere and, where the Internet is concerned, easily captured. Google Analytics (GA) is the most widely used web analytics service on the internet. Since its launch in November 2005 it has constantly evolved with more data elements being added all the time. The information this free tool provides is broken down into three broad categories:
- Audience – who is on your site
- Acquisition – how they got there
- Behaviour – what they did while there